Case studyRoamwiseMobile apps
An onboarding that makes safety feel calm, not scary.
Roamwise grades how safe a place is for you. Five onboarding screens had to earn trust, ask only what changes the grades, and end on something a traveller can use.
5
Onboarding screens
A–F
Letter-grade safety system
1
Action per screen
01 / 03
The brief
Safety apps usually open with fear.
Red alerts and crime maps make people anxious before they have seen anything useful. Roamwise wanted the opposite: a calm first minute that still takes safety seriously.
02 / 03
The approach
Editorial calm, one question per screen.
A quiet editorial type system, warm neutrals and a single action on every screen. Each answer visibly reshapes the grades, so every question feels worth answering.
03 / 03
The result
End on a grade, not on 'you're all set'.
Onboarding closes on a personal letter grade for the traveller's next destination, so the app proves its value before the home screen loads.
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